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IT'S NOT YOUR SHAMPOO. IT'S YOUR WATER.

Beauty starts with clean water

Softer hair from your first shower

Calmer skin, less irritation

60-day money-back guarantee

Installs in under 5 minutes

Four-stage filtration

Free US shipping

Real results, by concern

Hair Shedding

Chlorine strips the natural oils that keep strands anchored and strong.

Frizziness

Hard water leaves mineral residue that roughens the cuticle.

Color Retention

Chlorine oxidizes dye molecules — fresh color dulls in weeks.

Dandruff

A chemically dried scalp flakes. Softer water calms it.

Dry Skin

Your moisturizer is fighting your shower. Remove the chlorine first.

Sensitive Skin

Fewer irritants in the water means less redness and tightness after showering.

Breakouts

Heavy metals and scale clog pores. Cleaner water, clearer skin.

Scalp Irritation

Less chlorine on the scalp means less itch, less flaking, more comfort.

Unscrew your old showerhead

Hand-tighten — no tools needed.

Attach PorePlus

Standard universal threading. Under 5 minutes, no plumber.

Turn it on

Cleaner, softer water from your very first shower. Swap the four-stage cartridge every 90 days.

THE WATER REPORT

What's really in your water?

Approximately 85% of US households have chlorinated water and more than half have hard water. It's safe to drink by the rulebook. That doesn't make it good for your skin and hair.

Enter your ZIP code to see what's typical where you live.

Check My Water

THE HAIR-BACK ROUTINE

Meet your skin and hair upgrade.

$34 off, free shipping and a 60-day money-back guarantee.

Get the Hair-Back Routine

EDUCATION

Because your water matters more than you think.

PorePlus filter cartridge

Calcium Sulfite, KDF-55, Carbon, PP Cotton: What Each Stage Actually Does

Four media, one cartridge. Why PorePlus uses all four instead of the single carbon block most shower filters rely on.

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Healthy hair after showering

How Water Affects Your Skin and Hair

Frizz, fading color, flaky scalp, tight skin. The eight most common complaints — and the one thing they share.

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Water drops on skin

Do I Really Have to Filter My Shower Water?

What's actually in shower water — from chlorine to heavy metals — and why the part of you most exposed to it is the part nobody filters for.

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